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September 1, 2004

Sales and Marketing

What Would You Do If...

Posted by Bobbie Gossage at 6:01 PM

Passions run high when it comes to politics, and this year's presidential race stands to be especially heated. However, as the New York Times reports today in its story, "Advertisers Join the '04 Campaign," despite the risk of appearing to embrace a particular candidate, more companies are playing up the election theme in their campaigns. They are also launching these campaigns even earlier than in previous elections. And while, according to the article, Americans are more interested in this election than they have been in a while, perhaps saturating the public with both campaign ads and advertising relating to the election and campaigns could wear on nerves of consumers by the time the election actually rolls around. On the other hand, in the midst of so many serious issues, the public might welcome a little light-hearted poking at the race. What would you do if you were running an ad campaign now? Would you try a political ad?

3 Comments

Posted by: GF Ingledew at September 2, 2004 8:13 AM: Yes
I would stand up for what I believe makes a stronger country, a Stronger America. I would remind every person every day of 911 and to protect what we have here! There are not to many politicans I would takes long walks in the sand with, but now, right now we need someone who draws the line in that sand and says "No More" we have that now as President!
Posted by: Mark Anderson at September 2, 2004 7:31 PM: A little humor is always a good thing. Poking fun at the election, the candidates, heck, even poking fun at the very glut of political content out there would be most welcome.
Posted by: cyrillim at September 3, 2004 3:18 PM: Yes, I think a bit of humor is good during elections. It will certainly resonate clearly when it is a touchy subject, and dangerous. You risk alienating consumers who are otherwise faithful if it wasn't for the ad campaign.

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