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The Entrepreneurial Agenda by Robb Mandelbaum
Recent Entries
December 13, 2006
Planning Ahead for 2007
Posted by Chris Consorte at 12:14 PM
Now is a great time to start thinking about how to drive traffic to your website next year, like getting the word out on TV, radio, and direct-mail campaigns.
With the arrival of the holiday season, many e-commerce site owners and managers breathe a sigh of relief. Finally, we can relax, perhaps take a vacation, and simply close out what was hopefully a successful 2006. Well, maybe. That's because December and early January are also the perfect time to analyze what's worked over the past 11 months and put together an integrated marketing plan for 2007.
We've all heard it: "Proper Planning Prevents Poor Performance." It's a saying that reaches far beyond the world of business and marketing. However, without a strong marketing plan, you're likely to be winging it over the year ahead, and no self-respecting businessperson would ever admit to winging it when it comes to running a business.
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