http://blog.inc.com/franchise/ Veteran reporter Robb Mandelbaum writes about the big issues that affect entrepreneurs, especially as they relate to the 2008 presidential campaign. Read full bio en-us 2006-10-06T14:45:02-05:00 hourly 1 2000-01-01T12:00+00:00 http://blog.inc.com/franchise/2006/10/the_five_fundamentals_of_busin.html How can you make it through the rough patch that even the most successful companies eventually hit? Start preparing while the good times are still rolling. When I tell people that I'm in the ice cream business, here's what happens:... 2319@http://blog.inc.com/franchise/ 2006-10-06T14:45:02-05:00