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The Browser by Mike Hofman

Inc.com Featured Blogs

May 7, 2008

The Best Interactive Marketing

Posted at 4:58 PM

The Webby Award winners were unveiled this week. The awards program, now in its 12th year, recognizes the best of the web, and requires winners to give clever five word acceptance speeches. Al Gore won a Webby a few years back. So did Arianna Huffington and The Onion, iTunes and Paul Smith, Gorillaz and Craigslist.

The Webbys, as an awards program, are more like the Emmys, with a sprawling number of categories and subcategories, than say, the Oscars or, well, the Nobel prizes. Most businesses could learn at least something from every single site nominated. But in the interest of making the Webbys digestible, here's the list of this year's winners in the interactive marketing categories.

Among the victors: That clever "Don't Give Up on Vista" campaign and, in the b2b space, this tool from Mediafront, which calculates an ad campaign's effectiveness.