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The Mission Driven Business by Seth Goldman

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Seth Goldman

Seth co-founded Honest Tea in 1998 with Barry Nalebuff, his professor at the Yale School of Management. Under Seth’s leadership, the company has become an innovator within the beverage industry -- the first to introduce a USDA-certified organic bottled tea and the first to make a Fair Trade Certified bottled tea. The company has been continuously recognized for its impressive growth and mission-driven business practices with an annual compound growth rate of 66 percent. Recently, Honest Tea was included on The Better World Shopping Guide's list of "ten best companies on the planet based on their overall social and environmental record." Prior to co-founding Honest Tea, Goldman held management positions at Calvert Group, a socially-responsible mutual fund company. He currently serves on the boards of Bethesda Green, Environmental Leadership Program, and Happy Baby, among others. Earlier this year, Goldman was named Ernst & Young’s “Entrepreneur of the Year for Greater Washington D.C.”

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